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Unlock Your Team's Potential with Customised Training Solutions

We offer comprehensive training designed to empower your team and drive success in your business. From digital marketing best practices to operational efficiency techniques, we equip your team with the knowledge and skills needed to excel in their roles. Whether you need a comprehensive overview or a deeper dive into specific pain points, we've got you covered. With the flexibility to choose between virtual sessions via Teams or on-site training, we ensure convenience and accessibility.

For independent dealers or small dealer groups looking for a cost-effective solution, we also offer group training sessions. While our current group sessions are full, we'll be arranging more sessions later in the year. Subscribe above to join the waiting list for our next group training sessions, and we'll keep you updated by email when new sessions become available.

Invest in the growth and success of your team with our customised training solutions. Contact us today to discuss your training needs and take the first step towards unlocking your team's potential!

Training Modules

Effective Marketing Strategy

Marketing Basics

Effective Advertising

1. Measuring ROI – the key KPIs

2. Maximising third party classifieds

3. The marketing mix

1. The 4Ps of managing vehicle inventory

2. Website overview

3. Consumer path to purchase

4. Reviewing CTAs

Velocity Strategy: The Basics

1. Introduction to the concept of velocity

2. VDP views – monitoring & increasing your % share of online traffic

3. Merchandising - imagery, attention grabbers, vehicle descriptions & videos

Velocity Plus

1. Generation of vehicle buy lists based on market health in localised area

2. Increasing F&I performance

3. Service retention rates

4. Parts sales

Engagement Marketing

1. What is engagement marketing?

2. PPC performance at granular level

3. Conversion

4. Reviewing SEO strategy

5. Deep links

Velocity & Engagement Marketing

Lead Management – black belt conversion

1. DNI

2. Follow up – next actions

3. Call handling – call to appointment ratio

4. Email/SMS/WhatsApp

5. Conversational analytics

GA4: Understanding key data metrics to gain a competitive edge

1. Engagement / conversions

2. VDP % share – in-market buyers

3. How to use GA4 as a financial document

'Traditional' digital advertising

1. Smart TV – The opportunity

2. Billboard – locations

3. Radio

Reputation Management

1. The influence of reputation on a consumer's decision to buy from a dealer

2. Google My Business

3. How to increase review scores

4. How to maximise real estate

Social Media Deep Dive

1. Maximising branding & presence through localised marketing

2. Social media channels for used car dealers

3. Gaining RoI through retargeting

4. Building a brand through influence marketing

1. What is SEM (SEO & PPC) & how does it work?

2. Maximising localised presence through SEM

3. Increasing your share of in market buyers to your website while decreasing CPL & CPS

4. How to inspect your SEM traffic

Education & Benefits of SEM

Effective Digital Advertising

Effectively Managing Classifieds

1. How to complete an effective deep dive of your marketing channels

2. When & how to utilise each channel effectively

3. Achieving a market-beating CPL & CPS

4. How to make stock stand taller vs. competition

How to get more out of classifieds

Auto Trader

1. Pricing by price flags

2. Performance & retail ratings

3. Tracking volume of leads

4. AutoTrader awards

5. Market Health

Retail Rating Pricing Strategy

1. What is it a retail rating pricing strategy?

2. How do you implement this strategy?

3. Determining cost & margin based on desirability

4. Where to merchandise stock based on segment

Effective vehicle sourcing

1. Utilising 'retail back' strategy

2. We want your car

3. Maximise the portals – Motorway/carwow

Distance selling/e-commerce

1. Legals - What you need to know/types of contracts

2. Best practice advertising

3. Turning enquiries into conversions/sales

4. Omni-Channel retailing

Advanced Modules

OEM brand positioning

1. Utilising Offers & Physical stock

2. Goto market – PPC/Socials/Portals

3. Maximising the Carwow opportunity

Equip your team with the knowledge they need to excel

Whether you're a seasoned professional or new to the industry, our tailored training & mentoring programs are designed to meet your team's needs and goals. From effectively managing classifieds to mastering velocity and engagement marketing strategies, our training & mentoring programs offer comprehensive guidance on a wide range of topics.

Complete the form with your contact details, and let's start the conversation on how we can empower your team to thrive in automotive marketing.