Velocity Plus

How does it work?

1. We formulate a pricing strategy/matrix rooted in historical performance and logical data analysis. This strategy is carefully reviewed against the desirability of each vehicle, ensuring alignment with market demand.

2. All you need to provide us with is your log in to Autotrader or a stock feed - simple & easy.

3. Data on the move: We provide you with the insights you need in an easily viewable summary email that can be viewed on your mobile or laptop - any time, any place - and an accompanying spreadsheet for detailed review and action. There is no need to log into any additional portal.

4. You implement the necessary actions, based on the data. Pricing decisions are determined based on factors such as desirability and days in stock, maximising profitability and inventory turnover. Our goal is to empower you with actionable intelligence, supported by visual representations that make it easy to understand and act upon the data.

Features & Benefits

Merchandising:

We track vehicle merchandising, reviewing factors such as the number of images, whether videos have been featured and whether attention-grabbers have been included, highlighting areas for merchandising improvement.

Autotrader Performance:

We monitor the performance of your listings on Autotrader, a critical route to market, to optimise visibility and reach, reviewing whether you are priced to strategy and ensuring that you are gaining optimal ROI.

Data-driven Pricing:

Our advanced pricing analysis takes into account factors such as desirability and dealership pricing strategy, focusing on maximising profit potential while ensuring competitiveness. We're committed to helping you unlock the full potential of your inventory through data-driven pricing.

Granular insights, actionable intelligence:

We empower each dealership to own and implement its pricing strategy while providing expert guidance every step of the way. Our pricing matrix is created at various levels - Group, Franchise, Dealership, and make/model level.

Ease of use:

Whilst we analyse the granular data for your stock, we provide an easy-to-understand summary spreadsheet with actionable intelligence, so you can quickly and easily implement impactful changes to increase your stock turnover rate.

Velocity Plus harnesses the power of data to drive informed pricing decisions. Our innovative tool takes into account stock data, pricing, and desirability, considering multiple factors including market performance to determine the optimum price for each vehicle, and provides actionable recommendations for the dealer to support increased stock turnover.

Automotive AI

The Implementation Process

A content marketing tool that allows you to optimise your entire content strategy in one place. Using trend data sources from Google Trends, this tool detects new keywords & opportunities, and helps you measure their conversion and ROI. The tool helps you to create & manage complete content strategies and integrate AI into the content creation process, utilising user research data.

Project Setup

Initial planning and configuration tailored to your specific goals and requirements.

Premium Training

Comprehensive training sessions to ensure your team is well-versed in utilising our services for maximum benefit.

Competitor Monitoring

A focused analysis on a small scale to keep you informed about your competitors' strategies and performance.

Weekly Engagement

During the first 3 months, the account manager will conduct weekly sessions to monitor progress, address any concerns, and make necessary adjustments.

Monthly SEO Consultation

You will meet with our SEO expert to review performance, discuss strategic insights, and refine marketing strategies to enhance competitive edge.

Features & Benefits

Figure out what to prioritise each day

We check user searches and new trends every day to give you a list of topics to work on. It's an automatic process and you won't have to do anything, just choose what to work on.

Spot trends and topics for your content strategy

Discover hundreds of content opportunities every day and improve your traffic. Add topics from your sector and you will automatically get an updated list of trends. You won't waste time researching and will only have to choose which one to cover to be the first.

Schedule and manage all of your topics

Get ahead of your competition by automatically analysing specific events: "Black Friday," "Christmas," or whatever you choose. Plan your content strategy and check its seasonality at a glance with the trend chart.

Create user-centred content with AI

Write titles, paragraphs and entire texts for any content in your content strategy based on research data from the integrated Content Assistant.

Compare by categories and countries

Analyse and compare the different seasonality of all your products and categories in each of the countries where you operate and among them. Generate a data-driven strategy for each market effortlessly.

Check the ROI and traffic data of your contents

Measure the performance of your content from the moment you publish it: you will know when it is indexed and once it is positioned, see its traffic and profitability.

Elevate your sales performance

Our innovative products are designed to empower you with the tools and insights needed to drive success in today's competitive automotive market. Whether you're interested in optimising pricing strategies with Velocity Plus, or staying ahead of market trends with Key Trends, we're here to help.

Complete the form with your details and we'll be in touch shortly to discuss more about how our products can support your dealership's turnover & profitability goals