An Introduction...
We specialise in assisting dealerships, dealer groups, OEMs, Automotive Associations, high street retailers, and online automotive retailers throughout the UK and Europe to sell cars quicker and achieve sustainable growth.
Our focus lies in implementing velocity & engagement strategies, optimising operations, and increasing stock turn and bottom-line profits. With our industry expertise and proven track record, we offer customised solutions tailored to your specific needs. Whether you're seeking to streamline processes, improve customer engagement, or boost profitability, we are here to drive success for your automotive business.
What is Velocity Strategy?
Velocity strategy in automotive dealerships refers to a comprehensive approach aimed at optimising sales processes to achieve faster inventory turnover and increased profitability.
By streamlining operations, leveraging data-driven insights, and implementing targeted marketing initiatives, velocity strategy accelerates the pace at which vehicles are sold while maximising revenue potential. This strategy focuses on reducing holding costs, minimising the time vehicles spend on the lot, and enhancing customer engagement to drive quicker transactions.
The benefits of implementing velocity strategy are manifold, including reduced carrying costs, improved cash flow, increased market responsiveness, enhanced customer satisfaction, and ultimately, higher profitability. By adopting velocity strategy, dealerships can effectively navigate the competitive automotive landscape, capitalise on market opportunities, and achieve sustainable growth in the long term.
Our Services
Website Providers
We will work with your website provider to review website performance, optimising digital strategies and enhancing online presence to drive increased sales and customer engagement. We will ensure your website provider is providing you optimal service & support for your investment into their platform.
Merchandising
We will analyse and help optimise the presentation of your vehicle inventory, both on your website and third party platforms. This includes reviewing imagery and vehicle descriptions, recommending strategies to enhance merchandising to improve customer engagement and increase leads.
Third Party Platforms
We will evaluate third-party platforms such as AutoTrader, Motors and coches.net to pinpoint opportunities to enhance your online presence, ensuring that you have the optimal package to reflect the size & nature of your business, negotiating deals with these providers, and reviewing stock feeds into these platforms to ensure the right stock is featured on the right platforms for profit optimisation.
Lead Handling Processes
We will examine and refine lead handling processes, listening to calls, reviewing email responses & response times and offering tailored recommendations to enhance consumer engagement through the implementation of automated tools and intelligent scheduling mechanisms.
Bridging the 'Digital Divide'
We will work with not only your marketing team, but also your operations team, to ensure that everyone across the business understands the digital initiatives and so that everyone has an 'e-mindset' as usual, and understands the benefits of implementing our suggested strategies.
Pricing
Our pricing goes beyond simply setting numbers – we review your vehicle prices, assign desirability ratings to your stock, and advise pricing strategies to reduce days in stock. By analysing market trends, competitor pricing, and consumer behaviour, we aim to help you strike the perfect balance between attracting buyers and optimising margins, ultimately leading to quicker sales and increased profitability for your business.
SEO & PPC
Our expertise extends to enhancing Search Engine Optimisation (SEO) strategies and Pay-Per-Click (PPC) campaigns, ensuring that your digital presence is optimised for maximum impact. We analyse market trends, keywords, and competitor strategies to develop customised SEO strategies that elevate your dealership's search engine rankings. We also specialise in managing PPC campaigns that deliver measurable results, efficiently allocating your budget for optimal ROI.
Velocity Strategy
Leveraging our expertise in data analysis and market insights, we assist in developing dynamic strategies that optimise inventory management, marketing efforts, and sales performance. Whether it's fine-tuning merchandising techniques, optimising online performance across platforms like Autotrader, or refining pricing strategies, through detailed summary reports and actionable recommendations, we empower your dealership to make informed decisions to sell stock quicker, for the optimum profit.
We support automotive dealers to implement & manage digital marketing strategies. Some of the key areas where we can advise include:
Affiliations/Emerging Trends
We stay current with automotive industry trends by actively researching and analysing market changes. We collaborate closely with clients in Europe, tailoring strategies to their unique needs. Our affiliations with top US marketing agencies allow us to share best practices globally and stay informed about emerging technologies. Regular strategy reviews and a commitment to integrating new tech ensure our marketing stays effective in the ever-evolving automotive landscape.
Our Approach
At IGC Digital, we believe in a results-driven approach tailored to your specific needs. Our standard business consulting services typically involve a three-stage process:
1. Deep Dive Automotive Marketing Review:
Our journey begins with a comprehensive analysis of your current marketing strategies, during which we visit your dealership(s) and conduct an in-depth review of various aspects including:
-Current marketing spend allocation
-Third-party marketing channels
-Website performance and user experience
-Average days in stock
-Web merchandising
This typically takes between 3-5 days, depending on the size of your company and the number of dealerships to be reviewed.
Within 2 weeks of our visit, you'll receive a comprehensive strategy document outlining our recommendations to improve marketing budget efficiency, enhance digital strategies, and ultimately increase return on investment (ROI).
2. Strategy Implementation:
Following the deep dive review, we offer two options for strategy implementation:
-You can choose to implement the working strategy document internally.
-Alternatively, we work closely with your team to effectively implement and integrate the strategy. Typically, this stage involves a 3-month period to execute the initial recommendations outlined in the strategy document.
3. Continuous Optimisation:
As we progress through the implementation phase, we continually monitor and optimise the strategy document and recommendations to further increase your stock turn. Our goal is to ensure sustained growth in profitability for your business.
Once we have implemented the initial stages of velocity strategy and achieved the agreed stock turn and profitability targets, we typically transition into a retainer model. In this phase, we continue to support your business, aiming to take you to the next level of velocity plus.
Depending on the nature, dynamics, and size of your business, the level of our involvement gradually shifts to an advisory role while still ensuring your profitability and stock turn are optimised.
Let us propel your growth
Ready to take your dealership to the next level? Whether you're looking to boost your online presence, optimise your pricing strategies, or enhance ROI from third party platforms, we're here to help. Get in touch with our team today to discuss how our business consulting services can support your dealership's specific needs and goals. Let's collaborate to drive success together.
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