The Road to Net-Zero Cost Consultancy
I’m Ian Godbold, an experienced Marketing Director and velocity strategy expert, with a proven track record of improving marketing efficiencies and increasing overall bottom line profit for automotive businesses, big and small.
MY background
I'm Ian Godbold, founder of Ian Godbold Consultancy. With over 20 years in the retail world and 14+ years as a Marketing Director in a top AM100 company, I've honed my expertise in driving results through strategic marketing initiatives. My journey led me to establish my own automotive digital marketing agency, driven by the belief that my in-depth knowledge of velocity and engagement strategies could empower other businesses to thrive. I am committed to leveraging my extensive experience to help dealerships, OEMs, and automotive retailers across the UK and Europe accelerate their growth and achieve unparalleled success.
MY Services
What can I do for you?
Business Consulting
From deep dive marketing reviews to strategic implementation and continuous optimisation, we partner with businesses throughout the automotive industry, across the UK and Europe, to accelerate sales and maximise profitability. Our tailored approach focuses on enhancing marketing budget efficiency, leveraging digital strategies, and increasing return on investment. With a commitment to net zero-cost consultancy, we ensure that any budget allocated to us is offset by the additional profit generated from our recommendations. Find out more here.
Key Note Speaking
Drawing from over two decades of experience, I bring a captivating blend of industry expertise & engaging communication skills to every stage. Whether you're seeking a charismatic host to energise your company event or a thought leader to deliver a keynote speech on cutting-edge industry topics, my tailored approach ensures a memorable experience for your audience. From 'bridging the digital divide' to sharing insights on velocity and engagement strategies, I offer unparalleled expertise that inspires and motivates. Find out more here.
Training & Mentoring
Our training and mentoring programs offer comprehensive guidance on a wide range of topics, from effectively managing classifieds to mastering velocity and engagement marketing strategies. Our flexible approach includes group training sessions at a central location or personalised training and mentoring tailored to your dealership's specific needs. We can come to your business setting to provide hands-on guidance and support, ensuring your team receives the training they need to excel in automotive marketing strategies. Find out more here.
Products
Discover the power of Velocity Plus and Automotive AI, our flagship products designed to revolutionise your dealership's performance. Velocity Plus harnesses data-driven insights to optimise pricing strategies, maximise ROI on Autotrader and enhance inventory turnover, while Automotive AI keeps you ahead of the curve with essential market insights, analysing trends, monitoring competitors and identifying content gaps to help you create & manage complete content strategies. Find out more here.
OUR CLIENTS AND PARTNERS
Work Approach
We have the scars to prove our knowledge & expertise. We understand the operational challenges that dealerships face & the frustrations that marketeers endure, and are here to wins the hearts & minds of the entire team.
WHAT OUR CLIENTS & PARTNERS SAY
”Working with IGC Digital and in particular Ian Godbold has been very helpful for us. His expertise and valuable insights in used vehicle business will help us adopt a velocity strategy and effective management of our used vehicle operations, that will lead for sure to noticeable improvements in stock turn and profit. We've learned invaluable lessons that undoubtedly will contribute to sustaining our success trajectory in this area.”
”I have worked with Ian for many years and found him to be the consummate professional. As a marketing director he was directly influential in helping grow sales and prominence for many years. As well as being a safe pair of hands, he always demonstrates a solid expertise in digital and physical marketing best practices. Highly recommended.”
”Ian is a clear expert in automotive marketing. He is passionate and results focused. We have greatly valued his insights and direct feedback to help improve our business.”
-Lourenço Reynolds De Sousa, Quadis
-Nick King, Auto Trader
-Phill Jones, MOTORS